"Medical affairs will need to have a more structured approach in planning for KOL engagements, as HCP time is limited and valuable." - Jennifer Vernazza, Director of Medical Operations, Sanofi Genzyme
What is a scientific insight and how can medical affairs teams leverage insights to improve the HCP experience?
Check out this white paper to learn:
- Novel methods for identifying and engaging stakeholders
- How to leverage insights gathered from HCP engagements
- How to increase the strategic value of medical affairs for your organization