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Playbook

Pharma Digital Engagement Playbook

Pharma Digital Engagement Playbook

4 Steps to Maximizing Digital Adoption in the Hybrid Era

As HCPs and field teams emerge from the pandemic, a return to a primarily face-to-face engagement model seems highly unlikely.

Success now depends on how well and how fast companies can design and adopt a flexible strategy that includes digital engagement as the centerpiece of a hybrid model.

Read the playbook now to:

  • Understand the benefits of a hybrid approach and the change management techniques required to help your organization transform their model
  • Get the four specific steps to develop an engagement strategy that drives stronger sales growth at a lower cost
  • Read about real-world examples of success from Boehringer Ingelheim, who doubled the average duration of its medical sales reps’ meetings with remote engagement, and a top global pharma who drove 80% cost efficiencies with a hybrid model
“Digital engagement not only makes our field force more productive, it has been adopted as one of the preferred ways to interact for many doctors.”

Alex Renner

Global Head of IT Marketing and Sales

Boehringer Ingelheim

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