Watch this webinar to learn how Zeiss Medical Technology transitioned from a siloed approach to a customer-centric marketing approach.
Dr. Jochen Tham, Head of Digital Customer Experience will provide insight on how Zeiss built a solid foundation that supports streamlined processes, clear governance, and the strategic elements of automation and AI.
Speaker:
Dr. Jochem Tham
Head of Digital Customer Experience
Carl Zeiss Medical Technology
Jochen's main focus is on customer experience within the scientific and medical market space. Multiple positions in Germany and the US in sales, marketing, and communication in ZEISS Microscopy and Medical technology segment. Building understanding to adapt Marketing technology to special requirements of a regulated market and in the moment driving the transformation to data-driven, platform based engagement to create a differentiating digital customer experience.