In an era where data is the new currency, biopharma brands are increasingly turning to advanced marketing analytics to drive strategic descision-making and improve marketing performance. With new opportunities for brands to use different types of data, analytics is driving better omnichannel engagement across both HPC and patient marketing.
Listen in as Jason Patterson, chief analytics officer, PHM, and Sarah Caldwell, general manager, Veeva Crossix, discuss the complexities of harnessing data to gain actionable insights, optimize marketing campaigns, and improve media efficiency.