Claims are a critical piece of any advertising campaign. With no standardized way to manage claims, many pharmas use tools like spreadsheets and Google Docs to help with the process. These tools can become challenging to scale as an organization grows. Other pharmas, such as Lundbeck, have adopted a digital approach to claims to level up their review and approval process.
Watch this on-demand webinar to hear Nicole Shea, commercial operations and Sabrina DeYoung, senior manager, approval process, commercial operations, discuss how to: