Get Insights Into a Successful Product Launch
When commercializing a new product, creating an effective launch plan is critical for success. Veeva sat down with Mike Rifflard, Vice President, Operations - Rare Disease at ANI Pharmaceuticals to discuss how ANI launched its first product in its new Rare Disease Business Unit with speed and scale.
In just 30 minutes, learn:
- How ANI defined its launch plan and prioritized activities during launch
- Key considerations when implementing commercial technology
- Crucial solutions that helped ANI launch with speed and scale for future success
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