Veeva Commercial Summit is Europe’s largest gathering of commercial and medical life sciences leaders, with more than 1,200 attendees.
At 2023 Summit, we announced that:
GSK will be one of the first top biopharma companies to migrate to Vault CRM. By adopting the next-generation of CRM for life sciences, GSK will unlock the new technology innovation to interact with customers based on their needs and in ways that work best for them, leading to more effective healthcare professional (HCP) engagement.
Bayer is also setting the technology foundation for the next generation of commercial excellence and will be among the first top 20 biopharmas to move to Vault CRM worldwide, while also standardizing global customer data with Veeva OpenData. They shared how they are establishing connected software and data to advance field engagement with healthcare professionals and drive continued innovation.
Astellas is standardizing customer and deep key opinion leader (KOL) data globally to drive consistent field engagements and improve collaborations with the scientific community.
The latest insights from the Veeva Pulse Field Trends Report, showing the impact of two-way, digital communication channels on field engagement.
Next-Generation Commercial
A Prescription for Change? What KOLs and HCPs
Want From a Partnership with You
Each year, Veeva honors a few industry pioneers who have gone above and beyond to help move the industry forward. These innovators pushed boundaries and navigated change in their companies to improve processes and deliver outcomes.
The Hero award highlights forward-thinking people who have led substantial changes within their organization that are exceptional across the industry.
Alejandra Betancourt
Global Director, Digital Platforms and Services
Novo Nordisk
Championing brand portals, enabling 4x faster production and 60% cost reduction.
Andy Eeckhout
Head of CRM and Digital Solutions, Global Commercial Excellence
ADVANZ PHARMA
Deployed Commercial Cloud in six months, across 15 countries, optimizing HCP experience for rare disease launch.
Christian Schulze
Head of Omnichannel Platforms, Capabilities and Insights
Lundbeck
Harmonized Lundbeck’s technology platform across 50+ markets, leading to enhanced team capabilities and better field decisions.
Ian Cornish
Associate Director, Data Platforms
Astellas
Standardized master data foundation across 45 countries, reducing DCR times by 99%.
Jose Manuel Ruiz Munoz
Senior Manager, Data Management and Processes Alignment, International and Japan
Alexion, AstraZeneca Rare Disease
Enabled field teams to find and engage the right KOLs in rare disease.
Nybie Philipsen
Global Medical Affairs Business Operations Director
Ferring Pharmaceuticals
Streamlined medical information across 50 countries.
Rakesh Vashishta
Global Head of Customer Facing Execution Excellence
Boehringer Ingelheim
Pioneered a user-centered approach to CRM adoption, resulting in higher-impact field team engagement globally.
