Report

Emerging Global Trends in HCP Engagement

With in-person meetings abruptly halting, the adaption and adoption of digital channels have increased sixfold.

Not only have virtual meetings, email, and online events filled the gap for traditional interactions, but it has rearchitected the customer experience for both HCPs and commercial teams.

In the 2021 Veeva Pulse Report, discover key findings like:

  • Digital engagement models are rapidly replacing in-person connections
  • Virtual meetings are driving more meaningful engagement with HCPs
  • Rep-powered email strategies are surpassing headquarter led outreach
  • Content creation speed is critical to delivering value in a virtual setting