PLAYBOOK

Pharma Digital Engagement

4 Steps to Maximize Adoption and Optimize Engagement

With nearly 70%* of all HCPs being digital natives, reps must reimagine customer engagement and embrace digital as a permanent and essential component of HCP engagement. 

Download this practical guide which introduces four steps that can help you:

  • Assess your digital engagement maturity level
  • Maximize digital adoption and optimize engagement
  • Empower reps to deliver the experience HCPs want

 

“Digital engagement not only makes our field force more productive, it has been adopted as one of the preferred ways to interact for many doctors.”

Alex Renner

Global Head of IT Marketing and Sales, Boehringer Ingelheim

 

 

*Intelligent HCP Engagement in Europe. Across Health and Veeva, 2021