Modernizing Commercial Marketing and Medical Affairs to Better Engage Patients, Providers, and Payors

Wednesday, October 6, 10:00 am - 1:00 pm ET

Join us at Veeva MedTech's Commercial & Medical Forum, an interactive virtual event designed to provide best practices from medtech leaders leading digital transformation in the industry. Connect with experts and leave with concrete actions on modernizing commercial marketing and medical affairs to better engage patients, providers, and payors in today's digital global market.

Agenda (ET Times):

10:00 am - 10:30 am 

Keynote: Modernizing Commercial Marketing and Medical Affairs to Better Engage Patients, Providers, and Payors

- Davide Manissero, Chief Medical Officer, QIAGEN
- Amanda DePalma, Vice President of Marketing, FUJIFILM Sonosite, Inc.

Commercial Track:

10:30 am - 11:15 am Panel: Globalizing Commercial Marketing Content
11:25 am - 12:25 pm Commercial Product Roadmap Session
12:30 pm -  1:00 pm  Concurrent Roundtables

- Lynne Geistfeld, Director Creative Network Product Marketing, Abbott
- Montoya Love, Associate Director, Regulatory Ops & Systems, BD
- Carlos Herrera, Senior Global Marketing Operations Manager, Medtronic
- Ayaz Malik, Group Marketing Manager, Digital Strategy, Roche Diagnostics

Designed for: Marketing, MarCom, Marketing Operations, Advertising and Promotion, Sales Enablement, Marketing Compliance, Digital Asset Management, Marketing IT, Regulatory Operations and Labeling.

Medical Track:

10:30 am - 11:15 am Panel: Evolution of Medical Affairs in MedTech
11:25 am - 12:25 pm Medical Product Roadmap Session
12:30 pm -  1:00 pm  Concurrent Roundtables

- Edward Chekan, Medical Director, Medicem
- Sonia Rao, Senior Manager, Medical and Scientific Affairs, QIAGEN

Designed for: Medical Affairs, Medical Science, Medical Information, Medical Inquiry, Scientific Exchange.

Interactive Roundtables:

- Digital Supply Chain Ecosystem
- Medical Inquiry
- Claims Management


Davide Manissero

Chief Medical Officer


After working for WHO and ECDC, Davide serves as the CMO of QIAGEN with a career of experience in development and introduction of novel antibiotics and diagnostics.

Amanda DePalma

Vice President, Marketing


Amanda is a growth and innovation-oriented marketing leader with over 25 years of experience at market leading companies including Guidant, Abbott Vascular, Kimberly-Clark Healthcare, and Edwards.

Lynne Geistfeld

Director Creative Network Product Marketing


With 25+ years of experience in healthcare and medical devices, Lynne is an expert in building high-performing teams across matrixed, regulated environments to improve processes that result in time saved, cost savings, and business growth.

Carlos Herrera

Senior Global Marketing Operations Manager


Carlos drives global marketing projects to increase speed to market, compliance, and efficient communication with customers across Medtronic worldwide.

Montoya Love

Associate Director, Regulatory Ops & Systems


Ayaz Malik

Group Marketing Manager, Digital Strategy

Roche Diagnostics

Ayaz has spent the majority of his career building, transforming, and enabling healthcare and medical device marketing teams to evolve strategies and thrive in the digital era.

Ed Chekan, MD, FACS

Medical Director


As a medical director since 2007, Ed has infused a surgeon's clinical perspective into R&D, quality, regulatory, marketing, sales, and more to improve medical design and clinical outcomes.

Sonia Rao, PharmD, BCIDP

Senior Manager, Medical and Scientific Affairs


Sonia joined QIAGEN in January 2020 as a lead on the medical affairs team. Her interests include antimicrobial resistance, antimicrobial stewardship, and molecular diagnostics.

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