Managing and delivering compliant content with DAM
It's challenging to manage and deliver compliant commercial content to a global audience. This is because marketing and regulatory teams are tasked to manage ever-increasing volumes of information to produce compelling content and promotional materials. Now more than ever, the stakes are too high for errors associated with misinformation across multiple siloed systems.
Wondering how Roche Diagnostics was able to implement a single, connected source of truth to defeat these challenges?
In this webinar, you'll learn:
- How to meet the new demands of the customer buying journey
- How to promote content creation, storage, and distribution while maintaining compliance with rapidly changing regulations
- How to leverage data and analytics to create relevant content and outperform the competition
Ayaz Malik
Group Marketing Manager
Roche Diagnostics Corp.
Ayaz Malik has spent the majority of his career in building, transforming and enabling marketing and communications teams with a focus on healthcare/medical devices. His passion has increasingly turned to digital marketing and the evolving roles of marketer and communicator. In his current role, Ayaz is responsible for digital strategies that enable strong commercialization of Roche Diagnostics solutions. Previous roles include: Enterprise Marketing Excellence Manager at Roche Diagnostics Corporation USA; Head Roche Diagnostics Global Communication in Switzerland; Head Roche Tissue Diagnostics Marketing Communications in Arizona; Head Zimmer Global Marketing Communications in Indiana; SVP/Principal-Creative Director at Marketing Impact in Indiana; and Creative Director at Caldwell Van Riper in Indiana.