It's challenging to manage and deliver compliant commercial content to a global audience. This is because marketing and regulatory teams are tasked to manage ever-increasing volumes of information to produce compelling content and promotional materials. Now more than ever, the stakes are too high for errors associated with misinformation across multiple siloed systems.
Wondering how Roche Diagnostics was able to implement a single, connected source of truth to defeat these challenges?
In this webinar, you'll learn:
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How to meet the new demands of the customer buying journey
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How to promote content creation, storage, and distribution while maintaining compliance with rapidly changing regulations
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How to leverage data and analytics to create relevant content and outperform the competition
Ayaz Malik has spent the majority of his career in building, transforming, and enabling marketing and communication teams with a focus on healthcare and medical devices. His passion in the last decade has increasingly turned to marketing in the digital era and the evolving roles within a highly matrixed organization - especially those of the marketer and communicator, as they work to remain relevant and capable in the face of rapidly evolving technologies that enable a company's content creation, curation, management, delivery, and measurement today.
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