86% of recent survey respondents view customer data as a strategic asset and the majority have a data initiative currently underway. If you’re among them, you know accurate, quality data is critical to support business goals and sales initiatives.
Watch this on-demand webinar to hear a new perspective on the industry’s priority for customer reference data as a key ingredient for operational success.
Tarun Kumar, US Head of Enterprise Data Management at Bayer and Ed Manko, Director, Veeva OpenData Strategy discuss topics around:
- Leveraging affiliations and hierarchy data to improve sales effectiveness
- Major drivers for data quality
- Understanding key opportunities for better data management
Watch now to learn how you can benefit from Bayer's secrets for data success.