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COVID-19’s Impact on Health and Media Behaviors

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For health marketers, data is power. Now that we’re a year out from the first COVID diagnosis in the United States, we are better prepared to manage the changing industry landscape.

Over the past 10 months, Veeva Crossix has monitored country-wide health behaviors and media trends through the Crossix Data Platform to help pharmaceutical companies assess and adjust their marketing strategies.

  • 22% drop in average daily HCP visitation compared to 2019 
  • 10% of all HCP visits continue to be telehealth visits 
  • 4% increase in post-exposure new-to-brand Rx compared to 2019

Download our latest infographic to see additional health and media trends.

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