Leverage Audience Segments to Drive Efficiency
Health brands are increasingly turning to programmatic audience segments to drive scale and media efficiency for their digital ad campaigns. Analysis by Crossix has found that there are strong synergies between broad-reach programmatic and the direct buys and custom programs that are hyper-focused on contextually relevant health content.
Get insights from Nick Illobre, VP Product Management Crossix Analytics, and Erica Hawthorne, Exec. Director, Digital Media Strategy & Operations, Bayer Pharmaceuticals. Learn more about how the media mix continues to evolve and the impact of health audience segments on media efficiency and conversion. You'll find out:
- Media mix benchmarks across more than 200 digital health ad campaigns
- How one brand has leveraged audience segments to improve efficiencies
- Strategies to prepare for upcoming changes to digital media