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White Paper

Getting Ready for Modular Content: An Agency Perspective

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Using modular content to engage the right people at the right time—across channels

Pharma companies created 3.5 times more digital content in 2020, underscoring HCPs’ increased demand for more relevant information delivered in their preferred channel. Modular content is a flexible, scalable way to create digital content at an accelerated pace.

This is why healthcare agencies are partnering with pharma teams to rethink content creation with a modular approach and find the right combination of messaging, design and channels to deliver the right experiences at scale. 

Download the white paper to discover:

  • How agencies can help you build a foundation for modular content
  • Ways to create and design your content for modular use
  • The use of claims management when creating modules to accelerate the MLR process

*This white paper was created as a collaborative effort of the Agency Opinion Leader Forum, a Veeva initiative.

 

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