With a rapid increase in digital HCP engagement, the need for geographic alignments and restricting reps to accounts by location is fading. Matching reps to accounts based on performance, priority, and specialty is a huge opportunity for biopharma companies to create new alignments that drive better outcomes.
The key to commercial excellence is infusing it deep within your organization not only in the front office but also in the middle and back-office processes such as territory alignments.
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