Nearly 70% of all healthcare providers (HCPs) are digital natives. They expect information to be delivered through personalized, frictionless experiences regardless of where they are or how they receive it. Digital engagement unlocks access to HCPs that life sciences companies once had difficulty contacting.
Pharma understands this shift yet continues to lag behind most other industries in digital maturity. How do you increase digital maturity to drive higher HCP engagement?
Download our guide to digital engagement to learn:
- the benefits of blending face-to-face, email, and virtual channels
- best practices for incorporating new channels into existing field processes
- specific use cases and practical considerations for adoption