Case Study

How Do Your HCP Marketing Campaigns Measure Up?

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See how one brand was able to gain a deeper understanding of how its digital HCP media was performing. With insights from DIFA HCP and DIFA HCP Site, the brand was able to answer key questions about the real-world impact of its display ads and HCP website.

  • Is display media bringing the right audience to the HCP Site?
  • Are the patients of HCPs that visit the site diagnosed and treating with the condition?
  • Are HCPs that visit the site writing new prescriptions in the condition category?

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