Survey Report

New research on life science’s drivers and impact on improving customer data

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2020 North America Customer Reference Data Survey Report

Survey ReportSee results from one of the industry’s most comprehensive surveys of life sciences professionals in North America who acquire or manage healthcare professional (HCP) data for their organizations.

Findings show that customer reference data’s impact and importance are more critical than ever for life sciences organizations to find and reach the right audience.

Download this report for benchmarking data on:

  • The importance of customer reference data for field force effectiveness
  • Use of digital channels as part of an integrated engagement strategy
  • Top-ranked attributes for customer reference data, and data quality initiatives planned over the next year
  • How innovative companies are thinking differently about customer reference data

“With everything that's rapidly changing due to Covid-19 there's going to be a need for new data and new ways to engage our customers."

Joel VanderMeulen

Sr. Director, Commercial Strategy & Operations

EMD Serono

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