Is your customer reference data a strategic asset?
To what extent do you agree with the following statements:
“My organization views customer reference data as a global strategic asset.”
91% of respondents see customer data as a global strategic asset. However, there is still a gap between expectations and reality when it comes to data quality and accessibility.
Explore new results and key findings from this year’s data survey report, focusing on the following topics:
Without strong data governance across the organization, life sciences cannot have the right foundation to support digital engagement initiatives"
Global Head of Data Excellence