Veeva 2020 European Customer Reference Data Survey Report

Banner Graphic

The State of Customer Reference Data Within Life Sciences Across Europe

Is your customer reference data a strategic asset?

To what extent do you agree with the following statements:
My organization views customer reference data as a global strategic asset.



91% of respondents see customer data as a global strategic asset. However, there is still a gap between expectations and reality when it comes to data quality and accessibility.

Explore new results and key findings from this year’s data survey report, focusing on the following topics:

  • Drivers and barriers to data quality
  • Importance of integration, data governance and its role in digital transformation
  • What direction the industry is taking

Without strong data governance across the organization, life sciences cannot have the right foundation to support digital engagement initiatives"

Philippe Houben

Global Head of Data Excellence

Boehringer Ingelheim