See results from one of the industry’s most comprehensive surveys of life sciences professionals in North America who acquire or manage healthcare professional (HCP) data for their organizations.
Findings show that customer reference data’s impact and importance are more critical than ever for life sciences organizations to find and reach the right audience.
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“With everything that's rapidly changing due to Covid-19 there's going to be a need for new data and new ways to engage our customers."
Sr. Director, Commercial Strategy & Operations