The move by pharmaceutical and medical device and diagnostics companies to digital has caused a rapid increase in content – marketing teams are creating more assets today than a few years ago and the trend is expected to continue. With less than 2% of content being reused, connecting the digital supply chain brings efficiencies and savings across the organization.
This webinar explores industry challenges and looks at how Roche Diagnostics is transforming its digital content management with Veeva Vault PromoMats to improve speed to market. By better managing the lifecycle of digital assets, it will be possible to reduce expensive duplication of assets, maintain control of the brand image, and stay compliant in a complex regulatory environment.