However, with little visibility between commercial and medical teams, how can they ensure a consistent message and prevent fragmented communication?
Join Talitha Lynch, Vice President, Medical Affairs Planning & Engagement at a top 10 global pharmaceutical company and Robert Groebel, Vice President, Global Medical Strategy at Veeva as they discuss:
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Shifts in the healthcare landscape
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How to share information effectively between medical and commercial teams
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How to establish a collaborative KOL engagement strategy