Pharma's digital journey has turned the corner towards robust capability and real outcomes - budgets are growing, teams are being expanded and platform investments are paying dividends.
The Multichannel Rep defines the new way of working for European pharma companies; the knowledge to decide, the capabilities to deliver, the platform to organize. Customers are seeing the benefit of integrated capabilities - channels, content and insights working together to build on pharma's most effective engagement models through focussed teams.
Read this white paper to understand how your customer engagement planning can be improved through applying the latest research into digital allegiance and behavioural preferences in Europe.