Customer Master Data Management (MDM) is complex. A new approach is needed.
The life sciences industry faces many complex challenges, particularly when it comes to understanding customers and gaining greater insight into their behavior. Defining the customer today is even more complex, involving physicians, payers, or an integrated delivery network.
In this white paper by Hub Designs, you'll learn:
- Why customer MDM in the cloud is critical
- Why traditional MDM comes up short
- What is essential in an MDM solution