In today’s healthcare landscape, success depends on effectively engaging an expanding range of stakeholders. In addition to a finite set of high-profile physicians, companies now must consider the needs and influence of key stakeholders such as:
- Hospital administrators
- Payers & insurers
- Policymakers
- Health economists
- Advocacy groups
- Healthcare organizations
- Patients
Life sciences organizations must accurately identify this changing group, and then reach out according to the individual needs of these healthcare key opinion leaders.
This white paper outlines best practices for identifying the right stakeholder mix, and tailoring engagement plans to deliver quantifiable benefits. Read the guide now to learn how to:
- Maximize coverage of the right stakeholders
- Optimize key market events, like product launches
- Demonstrate the value of stakeholder interactions with new metrics