Did you know that by the end of 2020, nearly 70% of all healthcare providers (HCPs) will be digital natives? They expect to receive information through a combination of face-to-face, email, and virtual meeting channels. For life sciences companies with advanced digital maturity, digital engagement is already unlocking access to healthcare providers they had difficulty contacting just a few years ago.
Yet, pharma still lags behind almost all major industries in digital maturity. So, how do you increase digital maturity to drive higher HCP engagement?
Download our new guide to digital engagement to learn:
• benefits of blending face-to-face, email, and virtual channels
• best practices for incorporating new channels into existing field processes
• specific use cases and practical considerations for the adoption