*According to McKinsey & Company report, “about two-thrid’s of new drugs fail to meet pre-launch consensus sales expectations for their first year on the market.”
What makes a successful commercial launch?
Developed with key industry research, proven case study examples and best practice insight gathered from helping 100’s of companies commercialize their first product, this white paper provides an outline for commercialization. 
Key topics reviewed include:
- Identifying what the core operational requirements are
- Building a framework for a successful launch plan
- Commercial launch readiness timeline